The 23rd annual Letter Carriers’ Food Drive
is on Saturday, May 9, 2015.
- Click here for answers to frequently asked questions about the Food Drive.
- Specific questions regarding the Food Drive should be directed to NALC Director of Community Services Pam Donato at 202-662-2489 or at email@example.com.
- “Like” the Food Drive on Facebook | Follow the Food Drive on Twitter
- Visit to the ever-updated Food Drive Tool Kit for all your food drive needs.
- Go to the Food Drive Coordinator's Database (opens a new window or tab)
What’s new in the Food Drive Tool Kit?
New tools for building local sponsorships
In December, President Rolando sent a letter to all branch presidents encouraging them to support the NALC’s 2015 Letter Carrier Stamp Out Hunger Food Drive. This letter, along with the attached registration form, kicked off the official season of food drive planning, dreaming and inspiring—all so we can help those in need with the largest food collection possible on Saturday, May 9. For many, filling out the registration form and planning for the drive have become routine, but the 2015 drive will be anything but routine. With new tools and new partners, this year’s drive promises to be exciting.
Knowing that our best sales personnel wear a blue letter carrier uniform and deliver in every community in the country, the NALC has made significant investments to provide you with new and professional tools to promote your local drive. The NALC hired one of the most trusted marketing consultants, IEG, to evaluate and calculate areas of significant value for partners and sponsors from a marketing standpoint. IEG’s assessment helped us to fairly and efficiently organize the contributions of national partners. These calculations reinforce what we’ve known since the beginning of the drive more than 20 years ago: Co-sponsoring the Stamp Out Hunger Food Drive is an extremely valuable opportunity for any business or organization.
Using what we learned, we created a full-color trifold brochure to give to potential sponsors that beautifully illustrates the benefits of partnering with our food drive. We also created a DVD that’s designed specifically to solicit local and regional partners for the drive. The DVD contains tips and testimonials related to partnerships with the Stamp Out Hunger Food Drive, highlighting the benefits for everyone involved.
What does this mean to food drive coordinators at the local and regional levels? Bags, bags, bags! Armed with the brochure and video, food drive coordinators and volunteers can make professional pitches for funding for plastic or paper bags, along with other advertising from businesses and organizations in a coordinator’s back yard. Both the brochure and video are available for download from the Food Drive Tool Kit page. They also can be ordered by e-mailing firstname.lastname@example.org or by calling 202-662-2489. They are available at no cost, but there are limited supplies, so please order as soon as you can.
The Letter Carrier Food Drive has an incredible history of which we can all be proud, and we have learned much over the years. Distributing bags makes a huge difference in collection totals. Anticipation is high to see how these new materials will be used to build support, to grow our partnerships, to advance our advertising and more. Most importantly, it all comes down to increasing our army of volunteers. All of this, of course, aims to further our goal to Stamp Out Hunger in our communities.
Letter carriers are the most trusted federal employees. We see our customers at their homes or where they work every day. Our Food Drive benefits local communities.
There are countless ways for a local branch to grow its food drive collections. NALC has added new layers each year: billboards, Facebook and social media, local contests and new partners. They make a big difference and the local creativity displayed each year is astounding.
However, the biggest impact on any food drive collection, bar none, is promotion through bags that can be returned full of food. Postcards are a great reminder and introduction to the food drive for our patrons, but bags seal the deal.
To assist every branch in securing food drive bags, the NALC is opening up the 2015 Tool Kit now. It’s a work in progress, with items from 2014 serving as placeholders until updated 2015 materials can be created and uploaded. So please check back for updated materials.
In the tool kit, branch food drive coordinators can find bag templates and estimated prices from experienced vendors—both paper and plastic. We plan to provide polished sponsor solicitation materials to help branch coordinators make a professional pitch to potential local or state partners.
New in this year’s tool kit is a color brochure and DVD that specifically highlight the enormous upside for any business that partners with letter carriers and our food drive next spring.
Getting out of the gate early to identify sponsors is key to the Food Drive’s success. Often, coordinators are told, “We don’t have funds for this right now, come back next year.” Reaching out for partners in the fall is crucial; it’s when these businesses and organizations are planning their 2015 budgets. The Food Drive needs to become a part of these budgets, and this early start can help do just that.
An afternoon’s investment looking for partners now can save several weeks of difficult work later next spring and likely lead to a better outcome.
Click here to find out more about the brochure and DVD.